How Urban Loop boosted engagement by 230% with inSight's Analytics
230%
Engagement rate
3.5×
Click-throughs
2×
Conversions
35%
Less ad waste
CHALLENGE
Urban Loop built its brand on vibrant campaigns and community stories. But strong social engagement wasn’t translating into sales.
Without knowing which visuals truly resonated, the team repeated guesswork each month. Posts that looked great sometimes fell flat, while simple ones unexpectedly took off. Urban Loop needed a way to understand why.
We had energy and story — but not data.
inSight revealed what audiences truly connected with:
real people, natural light, and authentic storytelling.
Dashboards showed exactly which stories sparked action.
APPROACH
- Analyse. inSight dashboards highlighted which posts drove clicks, saves, and comments.
- Segment. Audiences were grouped by interest — eco-conscious shoppers, design-led buyers, and loyal advocates.
- Refine. The team tested headlines and imagery, doubling down on what worked.
RESULTS
Before inSight, engagement had plateaued across three campaign cycles.
Once the team applied audience data from inSight, engagement rose 30% and conversions followed.
After three months, engagement was 59% and conversions 2.4% — proof that data and creativity worked together.
By optimising spend with inSight, Urban Loop reduced ad waste 35%, stretching every dollar further.
Data made our creativity sharper.
Alex Dimitriou — Marketing
We finally stopped guessing.
Tessa King — Campaigns
Less spend, more resonance.
Fatima Aoun — Media
Campaigns suddenly felt personal.
Daniel Khan — Copywriter
Campaign performance after using inSight:
Urban Loop uncovered what resonates with its audience.
LESSONS
If you’re planning your own data-driven campaign, start here:
- Pair creativity with insight.
- Test fast, learn faster.
- Spend less to reach more.
Urban Loop’s success shows that when data and design work together, marketing becomes both smarter and more human.
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